Another short video and sound bite from my upcoming dynamic article, The Evolution of The Tequila Bar, featuring mixologist Gilbert Marquez of Mercado restaurant and bar in the heart of Santa Monica, CA.
“When people start to learn about tequila, they have to go through cocktails, first,” explains Marquez, a tall, sharply dressed twenty-something. “They don’t just come into a tequila bar and order a shot of El Tesoro. They first order a margarita, and then start easing their way into tequila.”
“To teach people about tequila,” he clarifies, “it’s going to be mostly through cocktails–approachable cocktails–not cocktails that are overly complex.”