A controversial sound bite from my upcoming dynamic article, The Evolution of The Tequila Bar, featuring Mercado restaurant and bar in the heart of Santa Monica, CA.
Marco Antonio Ramos Monterrubio, the former manager of Mercado, reveals the one tequila fact that most don’t want to admit.
“Whenever people want to talk about tequila, they name drop everything from Patrón to Don Julio, but the one thing that is very basic and no one wants to accept is that we had Jose Cuervo before we had Mexico.”
“Jose Cuervo was founded in 1795 and Mexico’s Independence was in 1810. That’s how far back tequila goes,” explains Marco. “Jose Cuervo, the man, was a good man. It’s not his fault that you met him during your college years with a really bad product.”