Sauza–Expect Fake, er, Fresh

Originally Published May 20, 2009 by M.A. “Mike” Morales on Cocktailmatch

cocktailmatch, Sauza
Sauza–Expect Fake, er, Fresh

Sauza, tequila, mixtoSo I’m leafing through my June 2008 issue of New Mexico Beverage Analyst (based in Denver!), and I see this ad campaign for Sauza’s revamped mixto:

“Step into the refreshing and appetizing world of Sauza Gold and Blanco–a world where the Blue Agave is adored and nurtured. We gently extract the flavorful juices from the agave, and then double distill them for that smooth flavor and ultimate fresh experience you expect from Sauza Gold and Blanco. Whether it’s shots or cocktails, Sauza has your customers covered. Step into the unexpected, step into the world of Sauza Gold and Blanco, where you can always Expect Fresh.

Made with gently extracted Blue Agave for Freshness.”

Continue reading…

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