Tequila Aficionado Media Reveals 2014 Brands of Promise™ Winners!

Awards Announced During a LIVE Google Hangout Telecast

For Immediate Release!

hangouts2March, 28, 2015, San Antonio, TX—In an unprecedented live Google Hangout telecast, Tequila Aficionado Media (TequilaAficionado.com) unveiled its Second Annual 2014 Brands Of Promise™ Award winners in Tequila, Mezcal and several other agave related categories.  A full list of Brands Of Promise™ winners can be viewed and downloaded here.

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tequila awards, tequila aficionado, brands of promiseAmong the stellar labels recognized as Brands Of Promise™ award recipients, Trianon Tequila won the judges’ Best of Show Award, and Briscas Mezcal was recognized with a Gold medal for each of their expressions.  Gold was bestowed onto JLP Golden Lime Margarita in the Ready-To-Drink (RTD) category, as well.

Download the full list of nominees & winners here.

“The quality of the juice in 2014 was just outstanding,” crowed M. A. “Mike” Morales, CEO of Tequila Aficionado Media.

[Tweet “Congratulations to @TrianonTequila for winning Best of Show! #BOP2014”]

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“What a great year 2014 was!” agreed Alex Perez, Founder and Chairman of Tequila Aficionado.  “So much good juice.  So much good quality.  It is the best time for agave spirit aficionados.”

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Best in Show

“Man this was tough,” added Morales, referring to selecting medal winners.

All brands were judged by Perez and Morales, as well as by other Tequila Aficionado staff, on how they performed during Tequila Aficionado’s wildly popular Sipping Off The Cuff™ video series seen regularly on TequilaAficionado.com and viewable on its YouTube channel.

Unlike other spirits contests, The Brands Of Promise™ Awards does not require participating agave spirit brands to pay an entry fee.  It also does not charge winners additional hefty licensing tariffs for the rights to use the medal award graphics on their labels, neck tags, shelf talkers, brochures, point-of-sales materials and websites.

2014-08-11 15.09.09“Competition for shelf space and ‘share-of-mind’ is fierce in this business, especially when going up against more established brands with deep pockets,” admits Perez.  “Most new tequilas, and dozens of mezcals and other agave spirits, are virtually unknown to consumers,” he explains.  “That doesn’t mean that promising startups shouldn’t be recognized.”

“We’re not out to gouge anyone,” declares Morales.  “We understand that advertising budgets for emerging brands are always costly in the beginning.”

[Tweet “The Brands Of Promise™ Awards help brands by leveling the playing field with NO FEES”]

Morales adds, “Simply being nominated for the Brands Of Promise™ awards means that we deem each of these participating brands worthy of the public’s attention.”

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About Tequila Aficionado Media

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Since 1999

TequilaAficionado.com, (Tequila Aficionado Media) is the most comprehensive and informative source for tequila, mezcal, and sotol on the internet or in print today.

It has been the only online tequila magazine for the past 15 years and is visited by tequila aficionados in over 120 countries around the world.  It produces fresh audio, video, feature articles and other content, and successfully shares them throughout all of its powerful social networks for maximum exposure.

[Tweet “Tequila Aficionado: Introducing you to great tequila, mezcal & sotol for 15 years”]

About the Brands Of Promise™

If you would like to enter your tequila, mezcal, sotol or other agave spirit or related product in the coveted Brands Of Promise™ awards, click here.

If you would like additional publicity for your product or brand, simply click here for our current rates and special promotions.

Download the full list of nominees & winners here.

[Tweet “Enter the 2015 Brands of Promise now! Cutoff 1 Sep.”]

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The Texas Bar & Nightclub Alliance Convention

What’s New

The Texas Bar & Nightclub Alliance Convention successfully launched its first annual event at the Radisson Hotel & Suites in downtown Austin on August 10-11, 2014.

Primarily a show that serves the spirits industry (or trade) in Texas, for us at Tequila Aficionado Media, it was a chance to visit with new brands, products and services trying to break into the challenging Texas spirits market.

In this clip, Michael E. Klein, a spirits entrepreneur and long-time Austin businessman who spearheaded the formation of the alliance, explains its purpose.

What follows are some of the highlighted products that you should watch out for on Tequila Aficionado Media, in Texas, and beyond.

Briscas Mezcal2014-08-11 15.09.09

In the current booming mezcal market, more and more brands are appearing under the traditional higher alcoholic proofs that more established mezcals are known for.  Briscas is a refreshing libation that refuses to be confused with other gateway mezcal brands.

Ricardo Gonzales, Sales & Marketing Director for importer Moreno Spirits, gives us a quick rundown of the small batch espadín Briscas Mezcal.

Juan Moreno, President & CEO of Moreno Spirits, explains how bringing Briscas to market was a journey of discovery for himself and his family.

Surprises

The Texas Bar & Nightclub Alliance Convention was not without surprises for us at Tequila Aficionado Media.

Jason Kosmas, co-founder of the 86 Company.

Jason Kosmas, co-founder of the 86 Company.

Austin resident Jason Kosmas, co-founder of the celebrated The 86 Company responsible for a brilliant line of spirits with exacting quality like our Brands Of Promise(TM) Overproof Silver Medal winning Tequila Cabeza, made an appearance in support of the event.

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L-R: Mike Morales, Jason Kosmas, John Rivers

Also exhibiting in grand style was John L. Rivers IV (a.k.a.: Juan Rios), Managing Director of Julio Cesar Chavez Tequila, a new offering from the illustrious former boxing champion.

Not only did he share with us some of this fine sipping tequila and listed its current markets, but also an exclusive photo of a super piña in the champ’s agave fields.

[Spoiler Alert!  At press time, we had not notified John about our verdict of Julio Cesar Chavez Tequila’s review on a future Sipping Off The Cuff(TM), but we let the cat out of the bag, here….]

Mixing and Matching

2014-08-11 16.02.19One of the more exciting and refreshing combos we discovered at the Texas Nightclub & Bar Alliance Convention was between Pablo Madrigali, Brand Manager with Mexcor International and Lucy Corona, co-founder of Slim Ritas, the 100 calorie fresh juice margarita mix.

Mexcor, a family owned business based in Houston, TX, has been the importer of crowd pleasing tequilas at reasonable prices from Destiladora del Valle de Tequila (NOM 1438)  for several years, including El Reformador, Cava de los Morales and Agavales.

Lucy Corona is a dynamic and spirited mother and business owner whose dream after giving birth to her children was to enjoy a satisfying and natural margarita.  So she made them herself!

Here, Rob Corona explains the birth of SlimRitas.

Here, Pablo gives a bit of Mexcor’s and Agavales’ history, and how he and Lucy joined forces.

One To Watch

2014-08-11 14.35.19 michael kleinMichael E. Klein has handed the reigns of planning future conventions to the team at San Antonio based SMC Events, and it looks to expand the tradeshow’s reach even further with more products and services participating.

Judging from the contagious energy coming from the booths of other exhibitors at the first annual Texas Nightclub & Bar Alliance Convention, the promise of bigger yearly events looks to be a sure thing.